The extent to which the bubble blowers of today make, do, or really generate anything of any worth is irrelevant to their sycophants—investors, groupies, conference organizers, and beat reporters, all of which now usually overlap. Your startup doesn’t need to be good, it just needs to be disruptive (read: daringly convoluted), if only for a moment. It doesn’t need to be competent, it just needs to be impetuous. It doesn’t even really need to be—a “Coming Soon” website with a nonsense name is enough for a seat at the table. Get a computer science degree, head west, think of a silly title, drop the vowels, shake hands, and wait for free-flowing millions you don’t deserve in exchange for a service no one needs.

-Sam Biddle